Barney's New York is an American chain of luxury high-end retail stores headquartered in New York City. Besides their flagship stores throughout the United States and 5 stores in Japan, Barney�s web shop has grown tremendously in the past two years creating a strong demand to keep up with high standards of branding and sales of the company. Continuing to uphold the brand through focused e-commerce campaigns offered a high demand for visual design and project planning.